The title of the speech is pretty much what the speech is all about, but at about 16 minutes into the talk, Mr. Sasselov uses two similes for introducing an incredibly powerful perspective: the significance of life-as-we-know-it on a universal scale relies in its duration.
A powerful ad relies on a blend many factors: a compelling message, an original concept, the ability to shoot and cut a film, the capacity to telling a story, originality, conciseness… just to name a few. A powerful ad -- at least to me -- is a form of art on its own.
The ad here below was done by the Anderson M Studio for the Te Kaunihera Pukapuka o Aotearoa (yes, I know… I could have used the English name for it… but would you have clicked the link, then?) who states:
Like no other human activity reading opens up our imagination. It enables us to understand those around us. It allows us to project the future and reach back into the past. Reading can entertain, challenge and educate. We believe that reading can transform people’s lives. Our mission is to inspire more New Zealanders to read more.
In my opinion, the only shortcoming of the ad are its sound effects: too many, too heavy, too loud… (it makes difficult to follow the narrating voice) but other than that, I find the ad to be awesome!
The video “suggests” that Guillaume reaches the bottom of the hole, which is not the case (being the world record about half the depth of the hole), yet the visual impact of the video is noticeable or -- to say it like one of the commenters -- freaking epic.
Curiosities:
The camerawoman filmed the dive while holding herself the breath (and you think your job was hard?!)
Despite the video being most certainly the result of cutting several different dives, the running time of the entire clip is close to that of real-life free dives of this kind.
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